Shoprite Acquires Majority Stake in R&A Cellular to Expand in South Africa’s Informal Economy. Johannesburg, South Africa — March 19, 2026 The Shoprite Group has announced its intention to acquire a majority stake in R&A Cellular, a move aimed at expanding its operations within South Africa’s informal economy. This strategic acquisition is part of the company’s broader effort to improve financial services access for communities that have historically been underserved.
According to local reports, Shoprite’s investment in R&A Cellular signifies a significant shift in the retailer’s approach to engaging with informal traders, who play a vital role in the country’s economic landscape.
The partnership is expected to provide these traders with enhanced access to financial services, thereby empowering them to better manage their businesses. Official statements indicate that the collaboration will leverage R&A Cellular’s existing network of mobile money services to facilitate transactions among traders and customers.
This integration is anticipated to streamline operations and reduce the reliance on cash, thereby contributing to a more secure and efficient marketplace.
In a communiqué, Shoprite highlighted the importance of financial inclusion for economic growth and stability.
The company noted that by expanding into the informal sector, it aims to foster a more inclusive retail environment that benefits both traders and consumers.
Regional officials confirmed that the move is part of a wider trend among retail giants to adapt to the evolving economic landscape. This strategic expansion is seen as a strategic response to the growing demand for convenient and accessible financial services in informal settings.
Sources close to the matter said that Shoprite’s investment in R&A Cellular is expected to create new employment opportunities and stimulate economic activity within the informal economy.
The exact terms of the acquisition were not disclosed, but it is believed that the deal will be finalized in the coming weeks. While the partnership is poised to bring about significant changes, the full implications for the informal economy remain to be seen. Further details are expected as the integration progresses and more stakeholders are involved.
Shoprite’s venture into the informal sector underscores the company’s commitment to innovation and community engagement.
The initiative is seen as a positive step towards addressing the financial barriers faced by many informal traders in South Africa.
