UN’s First African Innovation Office for Tourism Launched in Morocco. Rabat, Morocco – April 23, 2026 Morocco has become the epicenter of innovation in African tourism with the official opening of the United Nations Tourism Thematic Office on Innovation for Africa in Rabat. This historic event, which took place on Thursday, marks the first permanent UN Tourism office dedicated exclusively to fostering innovation across the continent’s tourism sector.
The launch of the office was a joint effort between Morocco’s Tourism Minister, Fatim-Zahra Ammor, and UN Tourism Secretary-General Shaikha Al Nowais.
The ceremony was attended by ambassadors from African member states and UN representatives in Morocco, signifying the broad support and collaboration this initiative aims to engender.
The office’s establishment is a strategic move to advance the UN Tourism Agenda 2030 for Africa, focusing on enhancing innovation, investment, and digital transformation in the tourism sector. It is seen as a testament to Morocco’s leadership in regional tourism and its impressive track record in attracting tourists, with the nation currently targeting 20 million international visitors by 2026.
The UN Tourism office in Rabat is poised to become a pivotal platform for innovation and growth in the African tourism industry, offering capacity — building programs, innovation forums, and initiatives to support entrepreneurship and digital transformation across the continent. This development underscores Morocco’s commitment to promoting the continent’s tourism potential and its role as a leader in sustainable tourism practices.
*Additional reporting by ImNews | Sources consulted: 5*
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This original article was produced by the ImNews editorial team
Source: moroccoworldnews
Source: Adil Faouzi
