Casablanca — Morocco is poised to significantly expand its hospitality infrastructure with the announcement of 15 new Hilton hotels, a move aimed at accommodating the rising number of tourists and supporting the nation’s preparations for the 2030 FIFA World Cup. The announcement followed a meeting in Rabat between Morocco’s Tourism Minister, Fatim-Zahra Ammor, and Hilton President and CEO Christopher J. Nassetta.
The expansion plan, which includes introducing new Hilton brands like Tapestry Collection and Curio Collection, is expected to more than double Hilton’s current presence in Morocco. This expansion will not only add hotels but also create over 2,000 direct jobs and improve Morocco’s access to global booking and distribution networks.
As part of a broader strategy to increase hotel capacity, Morocco is relying on public — private partnerships. Minister Ammor highlighted the sector’s “real and lasting “growth phase, with the goal of attracting 20 million tourists by 2026 and 26 million by the end of the decade.
The Hilton deal is a cornerstone of Morocco’s ambitious infrastructure projects, including airport upgrades, stadium renovations, and transport improvements in host cities. The African Development Bank (AfDB) has provided a €270 million loan to fund these airport upgrades, aiming to increase passenger capacity to 80 million by 2030, up from the current 38 million. Additionally, the government’s Cap Hospitality program is committed to modernizing 25,000 hotel rooms by 2026.
For Morocco, the Hilton expansion is a strategic move to convert the World Cup’s momentum into a sustained tourism boom, ensuring a robust hospitality sector by 2030.
Source: moroccoworldnews
Original author: Oumaima Moho Amer
