Meetings Africa 2025
Johannesburg, South Africa – Meetings Africa 2025, the continent’s leading trade show for business events, is set to welcome Chad, Guinea, and Madagascar as first-time participants. ImNews has learned that these nations will join the dynamic trade floor at the event, further solidifying Meetings Africa’s role in connecting African destinations with global and regional buyers.
Scheduled to take place from February 24th to 26th, 2025, at the Sandton Convention Centre in Johannesburg, Meetings Africa continues to be a premier platform for African business event professionals to network, collaborate, and generate business opportunities. The addition of Chad, Guinea, and Madagascar expands the event’s scope, offering attendees valuable new perspectives and previously untapped opportunities within these nations’ business events sectors.
Princesse Grovogui, Sales Manager at Noom Hotel Conakry in Guinea, expressed enthusiasm about their debut, stating, “Meetings Africa is a valuable platform for us to showcase Guinea’s potential as a business events destination. As first-time exhibitors, our goal is to connect with key industry stakeholders, gain insights from experienced African destinations, and establish Guinea as an emerging player in the MICE sector.”
ImNews understands that the participation of these three diverse nations underscores Meetings Africa’s core mission: to drive intra-African collaboration and stimulate economic growth through the business events sector. Chad, Guinea, and Madagascar each bring unique tourism and business event offerings, ranging from cultural heritage and developing infrastructure to rich history and eco-tourism appeal.
Meetings Africa 2025 is anticipated to host 385 exhibitors from 27 African countries, alongside hosted buyers and media representatives from across the globe. With the inclusion of Chad, Guinea, and Madagascar, the event further strengthens its position as the continent’s foremost platform for showcasing Africa’s diverse business events industry and fostering collaborations aimed at driving growth and development.
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