Africa’s Top 10 Facebook Markets in 2025: User Base and Gender Distribution. City, Country — December 25, 2025 — As social media continues to reshape the digital landscape in Africa, Facebook remains a dominant force in communication, news consumption, and business across the continent. This year, the platform has reached significant milestones in the region, with certain markets standing out in terms of user base and gender distribution.
In a comprehensive analysis of Facebook’s presence in Africa, the following top 10 markets have been identified based on the latest user data: 1. Nigeria – With a user base of approximately 35 million, Nigeria leads the pack, reflecting the country’s high internet penetration rates and active social media culture. 2.
South Africa — The second-largest market, South Africa boasts around 29 million Facebook users, driven by a mix of urban and rural populations. 3. Kenya – Kenya’s Facebook community is estimated at about 24 million, reflecting the country’s youthful population and tech-savviness.
4. Tanzania – With a user base of around 20 million, Tanzania is seeing rapid growth in Facebook adoption. 5.
Egypt — Egypt ranks fifth with about 18 million users, a testament to Facebook’s widespread reach in the Arab world. 6. Morocco – The North African country has a Facebook user base of approximately 16 million.
7. Ghana – Facebook’s popularity in Ghana is evident with around 15 million users. 8.
Uganda — The East African nation has a Facebook community of about 14 million. 9. Ethiopia – With a rapidly growing internet market, Ethiopia has around 13 million Facebook users.
10. Senegal – The West African country rounds out the top 10 with approximately 12 million Facebook users.
The gender distribution across these markets is relatively balanced, with slight variations.
Facebook’s influence in these markets extends beyond personal communication. It is a key platform for news consumption, political engagement, and business development.
Many businesses and entrepreneurs use the platform to market their products and services, while political figures leverage it for campaigns and public outreach.
As Facebook continues to evolve and adapt to the changing digital landscape in Africa, its role in shaping the continent’s communication and economic future remains a focal point of interest.
The top 10 markets identified in this analysis are at the forefront of this transformation, demonstrating the platform’s deep roots and continued growth potential in Africa.
.
Source: Africa.
