Gabon Launches National Tourism Sector Sensitization Campaign. LIBREVILLE, Gabon — 30 January 2026 (AGP) – The Gabonese government has approved the initiation of a national awareness campaign aimed at economic operators within the tourism sector, according to a communiqué from the Council of Ministers.
The campaign, which is expected to be launched in the coming days, is a strategic move to enhance the development of tourism in Gabon.
The objective of the campaign is to systematically identify and register operators in the tourism sector to establish a national digitalized registry. This registry is intended to facilitate the regularization of administrative situations and to reinforce synergy between the tourism administration, local governments, and private operators.
The government emphasizes that this operation is part of a broader approach to harmonious and inclusive tourism development, which is seen as a strategic lever for diversifying the national economy.
The initiative aligns with the provisions of Law No. 034/2020 of March 22, 2021, which governs the tourism sector. Minister Marcelle Ibinga épse Itsitsa is expected to oversee the campaign’s launch, signifying the government’s commitment to the sustainable growth of the tourism industry.
The World Bank’s previous support for similar initiatives suggests an international perspective on the importance of tourism development in Gabon.
The government’s focus on technology to structure the sector is highlighted in a GabonReview article, which also underscores the government’s dedication to sustainable tourism practices.
The campaign is seen as a critical step in the country’s economic diversification efforts, which may include the tourism sector as a new driver of growth.
The operation’s success could significantly impact the development of Gabon’s tourism infrastructure and the overall economic landscape. Further details regarding the campaign’s budget and specific measures are not immediately available.
However, the government’s commitment to the tourism sector’s development is clear, and the national sensitization campaign is expected to provide more insights in the coming days.
*Additional reporting by ImNews | Sources consulted: 5*
