Canon in Partnership with Broadcast System Solutions (BSS) Unveil Exclusive Showcase for Pro-Imaging Portfolio: A New Destination for Canon’s Cutting-Edge Products and Solutions

The launch of the exclusive showroom in partnership with BSS underlines our dedication to prioritizing customers in Egypt, delivering an immersive and informative experience

DUBAI, United Arab Emirates, September 5, 2023/ — Canon Central and North Africa (, in collaboration with BSS (Broadcast System Solutions) in Egypt, proudly announces the inauguration of the new showroom. This marks a significant milestone in the brand’s unwavering commitment to providing cutting-edge, technology-driven imaging solutions to our valued customers across the African continent. The showroom was inaugurated by Canon Executive Vice President, DRBG Stefano Zenti, along with the esteemed presence of Somesh Adukia, Managing Director of Canon Central and North Africa, and Tareq Eid, CEO of BSS, on September 4th, 2023.

Located in the new BSS (Broadcast and System Solutions) Service Center in 14 B Hassan EL-Emam, Al-Mantaqa Aloula, Nasr City, Cairo, Egypt, the unique format of the showroom sees a complete move away from conventional showrooms of the past to a tactile and immersive experience where customers can ‘touch-and-try’ Canon products and solutions. They also can engage directly with product experts and experience turnkey pro-imaging solutions before committing to any purchases.

“The showroom’s strategic integration within the BSS (Broadcast and System Solutions) service center, renowned for its cutting-edge pro-imaging partnership with Canon, perfectly embodies our unwavering commitment to a customer-centric approach in Egypt, said Somesh Adukia, Managing Director of Canon Central and North Africa. “The collaboration with BSS underlines Canon’s relentless dedication to providing an immersive platform for customers to meticulously assess Canon’s pro-imaging cameras and equipment’s, empowering them with firsthand experiences to make informed purchase decisions. This initiative stands as a testament to our determination to showcase the remarkable capabilities and advantages of Canon’s latest technological innovations.”

“At the core of this extraordinary showroom is our dedication to meeting the needs of customers by presenting Canon’s comprehensive pro-imaging product range, encompassing PTZ (Pan-tilted Zoom), ENG (Electronic News Gathering), Cinema, and the EOS R mirrorless lineup, all for an unparalleled hands-on engagement,” said BSS CEO, Tareq Eid. “The uniqueness of this showroom is that while it showcases Canon’s products, its shared location with the BSS Service Center offers customers the opportunity to enjoy a tour of the latest Canon products while taking advantage of BSS’s level-three service support for cameras, DSLRs, mirrorless pro-video equipment, and lenses.”


The exclusive showroom stages a comprehensive lineup and immersive experience for engineers and enthusiasts alike, providing customers in Egypt with front-row access to the latest leading-edge video solutions and innovative technology. It will serve as a platform to showcase Canon’s state-of-the-art technology, giving customers and enthusiasts access to holistic solutions rather than single products.

The showroom will provide access to innovative solutions for Canon’s target audience in Egypt, encompassing professionals in sectors such as media, entertainment, government, production, and education. Showcased Canon products include pro-imaging cameras and equipment, the innovative EOS R mirrorless camera range, ENG (Electronic News Gathering) solutions, the cinema lineup, IP (Internet Protocol) solutions, PTZ (pan, tilt and zoom) cameras, and multicam setups.


Canon has taken strategic measures to position itself as a cornerstone of innovative imaging solutions across various sectors in Egypt. By comprehensively grasping the unique requirements and challenges of the Egyptian market and its industries, Canon has tailored its offerings to provide optimal solutions, all of which will be showcased at the Experience Centre.

In addition to the recent, highly successful Canon Multicam Show, the showroom will not only exhibit Canon’s remarkable products but also play a pivotal and ongoing role in driving and championing the much-needed digital technology shift within Africa’s multimedia industry.

Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).

Media enquiries, please contact:
Canon Central and North Africa
Mai Youssef

APO Group – PR Agency
Rania ElRafie

About Canon Central and North Africa:
Canon Central and North Africa (CCNA) ( is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2016 was a strategic step that aimed to enhance Canon’s business within the Africa region – by strengthening Canon’s in-country presence and focus. CCNA also demonstrates Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market.

Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA ensures the provision of high quality, technologically advanced products that meet the requirements of Africa’s rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa.

Canon’s corporate philosophy is Kyosei ( – ‘living and working together for the common good’. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better.

For more information:

Canon Central and North Africa (CCNA)

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